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Why NOT Women....

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Earlier this week, a colleague of mine ordered inspirational branded shirts with a variety of messages. The lady who made the shirts intentionally designed it where only the male shirts had the words CEO, Boss, Investor, Tech Savvy, I.T., A.I., etc. When my colleague asked the designer why she didn’t design those shirts for women, too, she couldn’t give her an answer. It never crossed her mind to think of a woman as a leader in business.
Hearing this really shocked me. I didn’t grow up with women in my family running businesses, but I always knew that pride and ownership in developing your own was essential. After being mentally drained in corporate America for a decade, I decided it was time to become one of the 11.6 million woman-owned firms in America. According to www.census.gov, women-owned firms account for 39% of all privately held firms in the United States. Woman-owned firms employ over 9 million employees in the U.S. which resulted in $1.7 trillion added to the economy. These numbers may sound great, but the reality is most woman-owned firms make less than $100,000 annually. In addition to low annual revenue, lady bosses have to overcome many other challenges. For instance, a male counterpart is more likely to raise over $100,000 in capital for his venture. StartupNation.com reports that women also lack a strong support system and women mentors who can advise them in their endeavors.
One thing I know we do well is connect and create. We just need a place to make that magic happen…a safe zone to discuss these matters and learn how to grow. A place to show all women and men that we can be bosses too. That is why the Government Contractors Association in partnership with my company, A Signature Flair Events (www.asignatureflair.com) will host the WOMEN WHO WIN conference on March 19, 2020 from 9am – 1pm. Join us as we empower and educate through stories of success and lessons from failure. We will highlight successful women CEOs who will share their stories of triumphs & trials in creating their enterprises. These women will share information on certifications, programs they joined, collaborations they formed, lessons they have learned, and so much more.
Women work hard and play even harder. Plan to join us in the Ladies Lounge where women can network, sip on mimosas while enjoying a massage, and shop in the Marketplace. For more details, visit www.WomenWhoWinConference.com.


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3/24/2020 0 Comments

4 Things Business Owners Can Do During the Shelter in Place Mandate

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I thought that staying home would be cool as our nation’s leaders corral together to find a solution to the COVID-19 outbreak, but Lord was I wrong.  This is just Day 3 of me being in self quarantine and I am going a little batty….YIKES!

I quickly found myself talking to myself in the dark.  So glad no one else witnessed this asylum behavior.  LOL! But now, what do I do?  How do I keep my sanity through this period?

Here are some ideas that I am preparing to try.  
1.    Meditate
​Now that I don’t have to sit in an hour-long commute for the next few mornings, I can rise up early and take some time to massage my brain through mediation exercises. Meditation allows one to find internal peace when all else around us is chaotic.  What a difference a breath of air can make!  

2. Research some online groups to join
A Signature Flair manages & produces events for clients.  Can you imagine the blow we suffered when our Women Who Win conference was cancelled due to the coronavirus outbreak?  Uuuuh, I was so hurt!  Here is the video where GCA and ASF shared that the event is being postponed (https://youtu.be/TkMZwHC4CiQ)
Nevertheless, when the unexpected happens, you have to remain flexible and innovative.  To encourage continued collaboration, we created the Women Who Win Across the Globe group on FB (click to join: https://www.facebook.com/groups/WomenWhoWinAcrosstheWorld/)  Here, the ladies can receive updates about events, helpful resources, ask for help, seek opportunities, and be themselves.

3. Create technical manual for my company
I have been operating in solo mode since I started my brand years ago.  During this time of isolation, I am going to focus on putting together a technical guide that explains how my team is to produce events step by step.  In one of my favorite business books, E-Myth by Michael E. Gerber, he explains that an entrepreneur can not grow their company if all steps to be done are on me as the leader.  Scale out the responsibility and find the right talent to do the work.
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4.    Learn a new skill 
There are sooooo many things I want to know how to do like how to grow great crops, how to build an affordable home, how to create great videos for streaming, and how to generate revenue for my brand.  I am sure I can find some YouTube videos that can help me with all of these areas.  Which one do I start with?  Hmmmm….
There are tons of other activities that we can do.  What are some of your ideas?

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    Pamela Harris is the owner of A Signature Flair where the mission is always to "simplify chaos."  Her passion is in creating opportunities for others through events.

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