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Why NOT Women....

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Earlier this week, a colleague of mine ordered inspirational branded shirts with a variety of messages. The lady who made the shirts intentionally designed it where only the male shirts had the words CEO, Boss, Investor, Tech Savvy, I.T., A.I., etc. When my colleague asked the designer why she didn’t design those shirts for women, too, she couldn’t give her an answer. It never crossed her mind to think of a woman as a leader in business.
Hearing this really shocked me. I didn’t grow up with women in my family running businesses, but I always knew that pride and ownership in developing your own was essential. After being mentally drained in corporate America for a decade, I decided it was time to become one of the 11.6 million woman-owned firms in America. According to www.census.gov, women-owned firms account for 39% of all privately held firms in the United States. Woman-owned firms employ over 9 million employees in the U.S. which resulted in $1.7 trillion added to the economy. These numbers may sound great, but the reality is most woman-owned firms make less than $100,000 annually. In addition to low annual revenue, lady bosses have to overcome many other challenges. For instance, a male counterpart is more likely to raise over $100,000 in capital for his venture. StartupNation.com reports that women also lack a strong support system and women mentors who can advise them in their endeavors.
One thing I know we do well is connect and create. We just need a place to make that magic happen…a safe zone to discuss these matters and learn how to grow. A place to show all women and men that we can be bosses too. That is why the Government Contractors Association in partnership with my company, A Signature Flair Events (www.asignatureflair.com) will host the WOMEN WHO WIN conference on March 19, 2020 from 9am – 1pm. Join us as we empower and educate through stories of success and lessons from failure. We will highlight successful women CEOs who will share their stories of triumphs & trials in creating their enterprises. These women will share information on certifications, programs they joined, collaborations they formed, lessons they have learned, and so much more.
Women work hard and play even harder. Plan to join us in the Ladies Lounge where women can network, sip on mimosas while enjoying a massage, and shop in the Marketplace. For more details, visit www.WomenWhoWinConference.com.


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5/7/2020 0 Comments

Propelling Brand Success:5 Ways To Use Artificial Intelligence in New Times!

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     For the past couple of weeks, I have been in a mental whirlwind with the “shelter in place” order.  How does America expect small businesses to truly survive a self-inflicted, planned out pandemic such as this?  (Watch 201 event on YouTube to know what I mean by self-inflicted).  A crisis such as COVID-19  does require us all to take cover to keep humanity from dying off, but the economic fallout of the entire economy is going to be an atrocity that small businesses may never be able to recover from.
    When the last economic downturn occurred, I was transitioning fulltime into my real estate career. I didn’t fully understand at the time how real estate served as a vital asset in building and transferring wealth.  Experiencing those hard moments of loss and income is making me cringe at the thought of what I believe is coming in this next recession which is the ultimate loss of small businesses.
     Back in 2006, lenders gave out (yes GAVE out) loans to any person who could breathe.  They didn’t care about qualifications, income, job stability or any factors to qualify an individual for a loan.  People moved into homes that they couldn’t financially maintain/keep and within 3 short years, foreclosures and short sales ruled the real estate market.
Today,  a decade later, a planned-out pandemic is going to cause another financial meltdown that is not only going to devastate the real estate market again, but will also eliminate small businesses within the next 2 – 3 years.  Many of the lender products that are available to business owners right now have stipulations that will require them to be repaid within 2 years.  If a business owner is not able to pay the loan back, then what happens to them?  The same consequences for not being able to pay your mortgage; the lender will foreclose on the business.
     In my opinion, these business and federal loans are a temporary band-aid to cover the wound that everyone is experiencing.  If your business did not provide an essential service in life (food, shelter, health services) then you pretty much were confined to your home.  Stores, restaurants, and even schools will all have to learn how to repurpose themselves to be relevant in the age of COVID-19.  Most microbusinesses are not in any position to be closed for any amount of time, let alone take on additional debt without a way of paying it back.
      It is my sincerest desire that my above thesis is proven false.  I don’t want to see the federal government owning small businesses just like they are positioning themselves to own the airline industry.  If our small businesses do not survive this economic mess, then we are going to be left to the mercy of this country.  That is not a plight I think that I can personally survive.
 
#smallbusiness #cornerstone #america #covid19 #shelterinplace #recession #depression #minorities #loans #resilient

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    Pamela Harris is the owner of A Signature Flair where the mission is always to "simplify chaos."  Her passion is in creating opportunities for others through events.

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